Leanna Johnson


The name “Lost Lass” began as a joke at my tendency to get lost in the moment on my travels. Every time I get absorbed in my work, I remember how well the name fits!

Growing up with family around the world not only gave me the ability to switch between a dozen different accents, but an insatiable appetite for broadening my horizons. Now, I love the challenge of learning brand voices by ear and translating info-heavy topics for wider audiences.

As a content marketing writer, I revel in living squarely at the intersection of “creative” and “analytical”. My background in journalism and production means I’m happiest researching and uncovering a new story angle, whether it’s on medical conferences or innovative cashless apps.

When I’m not working on my best thought leadership piece or software whitepaper, I’m probably co-hosting a mental wellness podcast for freelancers and business owners, speaking at local events, or traveling between the US and UK. If you have trouble finding me, just look out for a red hat!